Tech Industry

Consumers revolt against Big Tech — AI companies on the list

Scott Galloway's 'Resist and Unsubscribe' boycott targets 10 companies including OpenAI.

February 2, 2026 4 min read

On 1 February, Scott Galloway launched "Resist and Unsubscribe" — a month-long boycott targeting Amazon, Apple, Google, Microsoft, Meta, Netflix, Uber, Paramount+, X, and OpenAI. First time an AI company was explicitly named alongside Big Tech in a consumer boycott.

$700B in AI spending

Amazon, Google, Meta, Microsoft projected to spend nearly $700B on AI infrastructure in 2026 — up 60% from 2025. 2.5x the US federal education budget. Markets reacted with $1T sell-off.

WEF: AI fraud now tops ransomware

World Economic Forum Global Cybersecurity Outlook 2026: AI-amplified cyber-enabled fraud overtook ransomware as the #1 concern. Three forces: AI-driven fraud at scale, geopolitical fragmentation, widening cyber inequality.

What this means

  1. Watch sentiment shift. "We use AI" is no longer automatically positive.
  2. Budget for customer scepticism.
  3. AI-powered fraud is your problem now.
  4. $700B buildout will reshape pricing.